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Top TipsPerfect Listing Example
1. The Right CategorySelecting suitable categories makes it easier for buyers to find items. Here's a few ways to get it right:
  • Let eBay's category finder suggest the best match
  • Check out similar listings and select a category manually
  • List in more than one suitable category
2. Spot-on TitlesAccurate, descriptive titles help buyers find items fast. A good title would include:
  • Keywords likely to match a buyer's search
  • Product name, brand, condition, size and colour
3. Pixel Perfect PhotosPhotos are the closest thing to putting items in the hands of buyers. Get pixel perfect shots with our easy photography tips.
4. Descriptions That WorkBuyers like to know exactly what they're getting, so the more details the better. Things to note:
  • Product type
  • Brand
  • Condition
  • Colour and material
  • Size or measurements
  • Notable features
  • Background or history
5. Price & FormatSelect how you'd like to sell, whether via Auction or Fixed Price. Auction listings with lower start prices can generate more demand and interest.
6. The 2 Ps - Payment & PostageMake it as easy as possible for buyers to pay. Hint: include PayPal. 75% of eBay buyers prefer paying with PayPal.
 
It's also good to mention reasonable postage costs so buyers know an item's total cost before they bid or buy.

7. Specify Handling Time and a Return Policy for All Listings

Handling time and return policy are required in all new listings and when you relist. Note return policy and handling time will not be required in Motors categories (Vehicles or Parts & Accessories).

8. Help Buyers Find Your Items with Item Specifics

To help make sure interested buyers find your listings, we're making it possible to create your own Item Specifics in certain categories on some eBay sites when the current choices don't cover your item.

Don't use Item Specifics as a way to set your listing apart from the crowd. This is one area where you want to "fit the mold" to make sure you get the best possible exposure in search results. Always use the eBay item specific choices first, and add your own only when there are no appropriate alternatives. For example, if an available choice is "blue" don't customise with a designer colour name like "periwinkle." Stick with blue.
Make sure you got it all right.
Download and print our Listing Checklist [PDF].




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