Opening an eBay Store is the best way to help dedicated sellers maximise their online business. Sellers with an eBay Store gain access to tools that enable them to develop their own brand and maximise sales.

Among the benefits:

• Customised design - Gain complete control over the look and feel of your Store (colours, graphics, content, etc.).

• Value listings - List items for longer durations.

• Product organisation – Use custom categories to organise and display your items.

• Buyer searches - Buyers can perform keyword searches within your Store.

• Cross-promotions - Control which of your other items are cross-promoted when buyers view, bid on, or win an item.

• Unique URL - Your Store has its own Web address (URL) that you can promote to buyers.

• Sales reports - Free sales and visitor traffic reports help inform your business strategies.

To open an eBay Store, you must meet the following requirements:

• You must have an eBay seller's account with your credit card placed on file.

• You must have a feedback score of at least 10.