A clear return policy reassures buyers

Offering a clear return policy on your items can help you be more successful than other sellers on eBay. Our research shows that "difficulty in returning items" is the top most shopping barrier cited by buyers. As a result, sellers offering a no-hassle return policy have an edge on the competition. Typically they sell a higher percentage of their listed items, compared to sellers who don't have clear return policies or don't accept returns.

The reason is obvious — buyers are more comfortable shopping from sellers offering return policies. Also, our research shows that only a very small percentage of sold items are actually returned.

Sellers on eBay are required to specify a return policy in their item listings. This is true even if the seller's policy is not to accept returns. If you do not specify a return policy, eBay will select a default return policy for you.

Note: Sellers are required to accept a return if eBay determines that the item was significantly different from what was described in the listing.

Return policy options to think about

If you don't already offer a clear return policy, consider the following options to drive your sales:

• Refund Remedy (for example, returns accepted for full cash back or store credit)

• 100% Satisfaction Guaranteed (for example, returns accepted, no questions asked)

• Time Limit (for example, returns accepted within 30 days after the item is delivered)

• Free Return Postage (for example, the seller pays for cost of postage for returned items)

Mention the details upfront

Clearly explain the details of your return policy, so buyers understand their options while returning items. Consider including details such as:

• Time limits: Specify how long buyers have to return the item after they receive it

• Refund type: Specify whether you will offer money back, a merchandise credit, or exchange for an identical item.

• Postage and handling charges: Clearly state who would pay for return shipping and handling, you or the buyer.

You can also include additional return policy details, such as:  

• Restocking fee: Mention if you will charge a restocking fee, and if so, what it would be.

• Item condition: Clearly state the condition of the returned item that would be acceptable to you, for example, "unopened box" or "opened box with all original materials".

How to specify your return policy 

In the "Return Policy" section of the Sell Your Item form, take the following steps: