There are lots of ways to make your listing stand out from the crowd on eBay. Each upgrade is designed to promote a listing in different ways -- some highlight your item in a search listing, others feature your listing in a prominent area of the page.

Here are some points to consider when deciding which upgrade is right for your listing.

• Fees vary depending on the upgrade and the eBay site. To see how much each upgrade costs, visit the eBay Fees page and look for the Listing Upgrade Fees.

• Most listing upgrades are flat fees so it is important to consider the fees in relation to the value of your item. For example, you might promote your item differently if you listed a modern edition of the book “Wizard of Oz” for $15, versus a first edition in excellent condition for $1,500.

• Some upgrades require qualifications. For example, Featured Plus! is available only to sellers with a feedback rating of 10 or more.

• Optional feature fees are charged at the time of listing and they are non-refundable.

• Consider combinations of upgrades to promote your item at a discounted price.

Listing upgrade features for Store Inventory listings have a different visibility level and fee structure. While Store Inventory listing upgrade features always appear in your Store view, these features only appear in regular eBay search and browse results in specific instances.

Promotion Tips

• 10-day Listing– Select the longest listing available.

• Scheduling Your Listing– Starting your listing at a specific time is not only convenient for you, but it may also expose your listing to more potential buyers. For example, you can schedule your listing to end during the weekend when more people have time to shop on eBay.

Improve your listing’s neighbourhood.

• Home Page Featured− Get the highest level of visibility on eBay!

• Featured Plus!– Your item is listed in the Featured Items section of its category list and also appears in the regular, non-featured item list at the top of the page in the search results list.

• Gallery Featured− Choose this promotional option and your item will appear in the special Featured section above the general Picture Gallery.

Stand out in buyers’ search and browse item lists.

• Highlight− Emphasises your listing in search results with an eye-catching coloured band.

• Border− Surrounds your listing in search results with a coloured band to showcase it.

• Bold − Adds instant emphasis to your listings and makes your item title stand out in buyers’ search results.

• Gallery– Provides buyers with a photo of your item when they search and browse.

• Gallery Plus * – Display a larger picture of your item in one of the first places buyers look — search results.

• Item Subtitle– Adds descriptive information on your item below the main title.

• Listing in two categories− Reaches more shoppers and generates more interest in your item.

Provide an inviting presentation.

• Listing Designer– Improves the visual appeal and effectiveness of your listing by adding attractive themes and layouts.

• eBay Picture Hosting − Enhances your listing photos with Supersize Pictures and Picture Viewer.

Note: For more ways to promote your listings, click the “Marketing Tools” link in My eBay.