Skip to main content
eBay
  Home > Help Topics >Bidding & buying>Buying basics>Different ways of buying on eBay
Help
Enter your Help search terms (Example: “contact seller”)  Search Help PagesTips
Different ways of buying

For your enjoyment and convenience, eBay offers several ways to shop.

Start by comparing buying formats and then learn more about each one.

If you're new to buying, also see Buying basics.

Comparing buying formats

Method

Benefits and considerations

Auction-style format

You bid up from the seller's starting price along with other buyers to get the best deal. You can watch the item to see how the bidding is going.

When the listing ends, the highest bidder wins the item and completes the purchase. 

Benefits:
√ Bidding can be lots of fun.
√ You can find some great deals.
√ You can use eBay Feedback and, if needed, problem resolution services.

Considerations:
X  You need to wait until the auction ends to buy the item.
X  You might be outbid.

Buy it Now

You can buy the item immediately at a fixed price. This can also be an option in auction-style listings.

If a seller offers this option, you’ll see the Buy It Now icon next to the listing.

Benefits:
√ You can buy the item right away.
√ You don't compete with anyone else for the item. Once you buy it, it's yours!
√ You can use eBay Feedback and, if needed, problem resolution services.

Considerations:
X  If you want the item, you have to act fast! Buy It Now items are available only for a limited time on auction-style listings.

Classified Ad

Classified Ads connect buyers and sellers, who then complete the sale outside of eBay. You'll see "Classified Ad" in the item listing and search results.

 

Benefits:
√ You can find items or services that don’t fit into standard categories.
√ You can deal personally with the seller.

Considerations:
X  Classified Ad sales aren't backed by eBay services and protection, including Feedback and problem resolution.
X  Classified Ads are offered only for certain items.

Automotive Classified Ad

Benefits:
√  You can find a vehicle close to you so you can see it before you buy.
√  No worries about shipping the vehicle.
√  You can deal personally with the seller.

Considerations:
X  Automotive Classified Ad sales aren't backed by eBay services and protection, including Vehicle Purchase Protection, Feedback, and problem resolution.

Auction format

In an auction-style listing, sellers name a starting price and sell to the highest bidder.

Here's how to bid auction-style:
  1. Search or browse to find an item you'd like to buy.

  2. Review the entire listing and decide if you want to place a bid. Some things to note are:

    • When it ends (always in Pacific Time)

    • How many bids have already been placed on the item

    • Amount of the current high bid

    • The description (and possibly picture) of the item

    • Payment methods and shipping costs

    • The seller's return policy

  3. Enter your bid.

If you'd like to try automatic bidding, we automatically raise your bid only as much as needed for you to remain the high bidder. You can win an item for less than your maximum bid, but you can also be outbid if someone else enters a higher maximum bid.

Learn more about how bidding works.

Buy It Now 

Buy It Now is the simplest way to buy on eBay. It lets you buy an item when you want it, at a known price.

  1. Look for items with a Buy It Now price. The Buy It Now icon appears next to items on category browse pages or in your search results.

  2. If you're only looking for Buy It Now items, click the Buy It Now tab on search results or browse pages.

  3. Compare similar items to figure out what would be a good price and what you're willing to pay.

  4. Look at the item description and make sure you're happy with the item and the seller's terms.

  5. Check the Buy It Now price of the item. This is the price you'll pay for the item. Also check the payment options, postage cost, and any other additional costs that may be listed in the item description to know the total cost for the item.

  6. To purchase the item, click the Buy It Now button on the item page.

Buy It Now variations

Description

Items that only have a Buy It Now price

You can use Buy It Now to purchase the item right away.

Items that have a bid price and a Buy It Now price

You can place a bid and compete in the auction or use Buy It Now to purchase the item immediately, before bidding starts.

Items that include a Best Offer option

If a seller offers this option, you can suggest a price that you're willing to pay for the item. Learn more about Best Offers.

Classified Ads

When you see a Classified Ad listing, it means that you deal directly with the seller and buy the item at a fixed price. Because your Classified Ad purchase is outside of eBay, you won't be able to use eBay Feedback or problem resolution services.

To find Classified Ads:
  1. Click the Categories tab at the top of most pages.

  2. In the Everything else category, select Information Products.

  3. Look for items with the Classified Ad label.

  4. When you find a product you'd like, use the seller's email address or phone number on the item page to contact them.

Here's a list of items you can buy using Classified Ads (the list may vary on different eBay sites):

Businesses for Sale

  • Advertising Inventory

  • Home-Based Businesses

  • Internet Businesses & Websites

  • Manufacturing

  • Marketing

  • Patents & Trademarks

  • Retail & General Stores

  • Service Businesses

  • Vending & Coin-op

  • Wholesale Trade & Distribution

  • Other

  • Construction - Buildings, Modular & Pre-Fab

Trade Show Displays

  • Banner Systems & Signage

  • Pop-Up & Booth Displays

  • Tabletop & Portable Displays

  • Literature Stands & Racks

  • Trade Show Counters & Tables

  • Tradeshow Booth Lighting

  • Travel & Carrying Cases

  • Trade Show Display Accessories - Other

  • Trade Show Displays - Other

Real Estate

  • Commercial

  • Land

  • Manufactured Homes

  • Timeshares for Sale

Specialty Services

Travel

  • Airline

  • Cruises

  • Vacation Packages

  • Travel - Other

Everything Else

  • Advertising Opportunities

  • eBay User Tools

  • Funeral & Cemetery

  • Caskets

  • Cemetery Plots

  • Funeral & Cemetery - Other

  • Information Products

  • Memberships

  • Reward Pts, Incentive Progs - Other

Automotive Classified Ad

You can use Automotive Classified Ads to find vehicles close to you. This way, you can see the vehicle before buying and you don't have to worry about postage.

As with other Classified Ads, your purchase is outside of eBay, so you won't be able to use eBay Feedback or problem resolution services.

When you find a vehicle you like, give the seller a call or send an email, or enter any of your personal information they've requested so they can contact you.

The fine print

In all types of listings, including Classified Ads, sellers must treat the buyer’s contact information according to the eBay Privacy Policy. This policy prohibits sharing the buyer's information with third parties as well as using the buyer's information for any purpose other than communicating with the buyer about the item, unless the buyer gives express permission to do so.

Contact Customer Support
If you have an additional question about this subject, email us at Customer Support.
If you would like to ask a question on another subject, please use the Contact Us page.


Contact us

Have a question? We can help.

 Contact us

Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.